The challenges to the natural environment today are immense. The UAE faces the impact of rapid development and the effects of climate change and global warming. Protection of environment and sustainable development are key topics, which receive great attention from the UAE Government.
Ma'an launched their 4th cycle of social incubator focusing on the environment. The aim was to empower social entrepreneurs to grow their creative ideas into social enterprises that tackles environment concerns within our community.
The campaign combines messages promoting the social incubator along with awareness on how to change habits that have negative impact on our environment.