Connecting Culture and Innovation
Organized by the UN-Habitat, the World Urban Forum has become the foremost international gathering for exchanging views and experiences on all aspects of sustainable urbanization.
The Tenth Session of the World Urban Forum WUF10 was held in Abu Dhabi, UAE in February 2020. This was the first time that an Arab city hosted the conference. The theme of the session was Cities of Opportunities: Connecting Culture and Innovation.
The main idea behind the brand was to show Abu Dhabi’s progress through the years to becoming a modern city rich with culture and heritage, in addition to a unique environment.
The brand was developed to be friendly, welcoming and contemporary.
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